Vijana FM (“Youth FM” in Swahili) is a platform for visual, audio, or print content. The content is primarily produced by the youth, and for the youth in East Africa. We facilitate digital publishing for authors and partner organizations. Together, we develop content strategies that aim to strengthen the representation of young people in the media.
To be a media-based platform that youth can use to share, exchange, and develop ideas for sustainable development in East Africa.
We do what we do because, before anything, we deeply value sustainable social entrepreneurship. We believe great things can come out of people starting small-scale, localized, and sustainable initiatives that not only target profits, but target the improvement in quality of life.
Vijana FM also believes in the power of informal education. We define “informal education” as the process of acquiring knowledge through human experience, collaboration, and interaction not necessarily in structured environments.
We focus on the following practice areas, which involve five content themes and a resource directory.
Education – In a world where formal education is a qualifying standard, what happens with the stuff that’s learned outside of structured classrooms? Our Education theme practice explores the possibilities for East Africa.
People – People read, listen, watch and contribute things to the world. Vijana FM aims to spread their stories further. Our five-question format is usually open-ended and invites discussion from visitors.
Political Economy – East African institutions are making decisions on the movement of people, goods and services. We focus on what these decisions are, how they affect the region, and who exactly has the power to decide.
Entrepreneurship – As a founding theme at Vijana FM, the Entrepreneurship practice tends to overlap other aspects of our work. We seek, document and analyze information on the incubation, funding, capital and sustainability of social enterprises.
Culture – Music, art, poetry, fiction and other forms of expression paint the character of societies. We analyze culture, either in the first person or in the third, particularly where the analyses are absent in mass media.
Resources – The more people we talk to, the more we find out about learning, employment and funding opportunities for young people. Over time, we keep track of this and cultivate a directory of resources.