Since 2009, Vijana FM has been a platform where young East Africans come together and publicly discuss issues of concern to them. We have developed knowledge networks and ways of working that are independent of geographical location or media type. From 2014 onwards, where feasible, we want to leverage our work towards other peoples’ and institutions’ communication needs. While we have developed content practices of our own (Education, People, Political Economy, Entrepreneurship, Culture and Resources), we’re always interested in how these practices can help others.

The problem with today’s content
It’s difficult to find useful content in the world. Unless you are in a formal educational setting, you’re usually receiving information from a mix of sources, including social networks, world news, advertising, many people saying and showing many things, corporate websites, letters, e-mails, text messages and other sources.

Of the content that is supposed to be useful to the world, it is often biased without any notice or disclaimer. With the increased ubiquity of Information and Communication Technologies, we would expect that content would become more relevant to people. Instead, we find that more rather than better content is produced.

Our content strategy
Vijana FM strives to make productive content, particularly for youth. We believe that if someone takes time to produce content, and someone else takes time to read, listen or watch that content, all that time should yield great things. Our content also tries to take on perspectives that are absent elsewhere. We have some ideas about how we can be useful, such as…

  • Conducting research
  • Editing content
  • Designing and developing blogs
  • Developing media content
  • Analyzing media reception
  • Advising on content strategy

… but we are open to seeing what else we can do to improve content production.

Services are a developing arm of Vijana FM. If all of this sounds interesting to you, drop us a line and tell us about your project. Based on how your description, we’ll respond with what looks possible on our end, including work options, a potential authoring team and a managing editor.