Learning lessons from South Africa’s World Cup

Save for the mispelt “from” on this video piece, what can we say about how the FIFA World Cup changes a nation for the better? Considering that over $5.7 billion was invested by the South African government in preparing for the tournament, and tourists ended up contributing about $1.3 million to the economy, how should other African countries be preparing for this ultimate spectacle?

Previous ArticleNext Article
Al-Amin founded Vijana FM in 2009. With over a decade of experience in communications, design and operations, he now runs a digital media consulting agency - Lateral Labs - in Dar-es-Salaam.

Leave a Reply

Your email address will not be published. Required fields are marked *

Send this to a friend